[Research METHODologies]

Innovation is not driven by specific product features or design, but by reimagining the broader experience of how customers might use the product or service. By looking beyond the product to take a broader view of customer issues and activities around the product, we can find new ways to address unmet needs.


Here are a variety of research methods in my arsenal:

  • A/B Testing

  • Card Sorting

  • Competitive Benchmarking

  • Concept Testing

  • Contextual Interviews

  • Design Research

  • Field Notes

  • Heuristic Evaluations

  • Journey Maps

  • Market Research

  • Observational Interviews

  • Participatory Design

  • Remote Interviews

  • Requirements Gathering

  • Subject Matter Expert Interviews

  • Survey Design

  • SWOT Analysis

  • Task Analysis

  • Usability Testing

  • User Research

  • Video and Audio Recording